The great thing with ebooks is that you can give copies away for free and it wont cost you, the author, a penny. Unlike giving away paperbacks from your inventory, you still had to buy your book at cost. With ebooks, it's all online. I have to say, I really like this online business!
When you have a new release, you want to be sure to give copies away for free to individuals who would be willing to write a review for you. I know you might be thinking that you worked way to hard to write your book to give it away but the reviews you receive will only help you sell copies! Not only do you obtain reviews, which are crucial, but it gives your book exposure! Get people talking about it.
Another great way to utilize giveaways is by connecting with book bloggers and giving them a free copy which they can give away to one of their lucky followers. People are always excited and happy to win anything, why not your book?